Rowella | Elegant Pleated Maxi Dress
FREE delivery with Royal Mail
30-Day Money-Back Guarantee
British family-owned since 2008
SIZE FIT
FREE Royal Mail delivery
Graceful Movement Meets Flattering Style Pleated Maxi Dress
A flowing V-neck maxi dress with long sleeves, soft pleats, and a ribbon-tie waist that adds shape and charm. The flared skirt offers a romantic, feminine silhouette, while the subtle all-over floral pattern adds a refined, timeless touch. Designed to fall beautifully on the body, this piece blends elegance with effortless wearability.
Why Hundreds Of Women Love This Maxi Dress
- Easy waist adjustment: The dress includes a delicate ribbon tie at the waist, allowing you to shape your fit for extra comfort and a flattering silhouette.
- Soft and breathable material: Made with a light, airy fabric that feels soft on the skin and ensures all-day comfort in both casual and formal settings.
- Elegant and functional design: From garden parties to dinner dates, this timeless cut ensures you'll feel dressed up without sacrificing ease of movement or confidence.
FLASHSALE ENDS TONIGHT – Claim your favorite style now before it’s gone!
We offer a 14-day return policy, which means you can return your order within 30 days of delivery and receive a full refund.
We ship all orders with Royal Mail. Order before 11:00pm and your parcel will be shipped the next day — completely free of charge.
That means fast, reliable delivery with no extra cost to you!
Selby & Rose has over 10,000 satisfied customers, and our shoppers rate us 4.8 out of 5.
100% Money-Back Guarantee
We offer a 14-day return policy, which means you can return your order within 30 days of delivery and receive a full refund.
Free Delivery
We ship all orders with Royal Mail. Order before 11:00pm and your parcel will be shipped the next day — completely free of charge.
That means fast, reliable delivery with no extra cost to you!
Over 10,000 Happy Customers
Lunae London has over 10,000 satisfied customers, and our shoppers rate us 4.8 out of 5.
LUNAE LONDON
More than 10,000 women across the UK trust LUNAE LONDON – a boutique community that continues to grow.
What Customers Say About Lunae London
Emily R.
Very happy!
“Absolutely love this dress! The fit is perfect, and the fabric feels so soft and luxurious. I wore it to a wedding and got compliments all night!”
Sophie M.
Excellent!
“I was a bit nervous ordering online, but I’m so glad I did. The quality is amazing, and it looks exactly like the photos. Shipping was fast too!”
Lilly. H
Lovely experience!
"From the moment I opened the box, I could tell this was quality. The set fits beautifully and feels so soft on the skin. It’s the kind of piece you reach for again and again."
Isabella K.
Exceptionel service!
“This dress is stunning. The color is rich and flattering, and the high slit gives it such a chic vibe. Definitely my new favorite piece!”
A FINAL CHAPTER — WITH LOVE & GRATITUDE
With a heavy heart, we share that Lunae London will soon close its doors ❤️
For years, we’ve dedicated ourselves to creating timeless, vintage-inspired pieces that celebrate real women — from floral dresses and cozy knitwear to elegant blouses and effortless dungarees.
Now, as we say goodbye, we’re offering Final Clearance Discounts of up to 80% — automatically applied at checkout.
Once it’s gone, it’s truly gone. No restocks. No second chances.
✨ Thank you for being part of our story — your support has meant the world to us.
Frequently Asked Questions
We're here to answer all your questions!
Delivery
We ship all orders with Royal Mail. Order before 11:00pm and your parcel will be dispatched the next day — free of charge.
Enjoy fast, reliable delivery at no extra cost!
Returns
Not satisfied? No worries — you can return your order easily within 30 days of delivery.
We make sure the process is smooth and hassle-free, so you have nothing to worry about.
Sizing
Our clothing fits true to the measurements shown in the size chart.
You'll find a size guide with every product, so you can choose the perfect fit with confidence.
Still have questions?
Need help or advice? Feel free to reach out — we’re here to support and guide you.
Email: info@lunaelondon.com
Mon – Fri: 9:00am – 5:00pm
Sat – Sun: 10:00am – 5:00pm
Our customer support is available Monday to Saturday: 8:00am – 8:30pm.
Average answer time: 24h
